Netflix is growing its gaming library once again with the release of two new titles. It will be available globally starting today at 5 p.m. ET. Riot Games’ “Hextech Mayhem,” a League of Legends narrative, is one among the new additions. It’s also accessible on other gaming platforms and marketplaces, including Nintendo Switch, Steam, the Epic Games Store, and GOG.com, where it’s available for $9.99. The other new game, “Dungeon Dwarves,” comes from Hyper Hippo, a Canadian studio formed in 2012 by Club Penguin co-founder Lance Priebe.
“Hextech Mayhem,” a fast-paced runner, was previously published in test markets in Poland, Italy, Spain, and Brazil. It is now available to all Netflix customers worldwide. This is a relatively new game that was only released in November 2021 for other gaming platforms. It’s also the first major game franchise to be added to Netflix’s game library. It’s not the first time a Netflix game has been offered elsewhere. “Arcanium: Rise of Akhan,” which was just introduced, is also a premium title available on other platforms. Meanwhile, Netflix subscribers may now watch the dungeon crawler game “Dungeon Dwarves.” It’s the first and only idle game available on the Netflix platform.
Netflix viewers will be routed to the new titles using the company’s iOS and Android apps, much like they are to its other games. Games may be found in a variety of places on Android, including a dedicated games tab in the main app menu. The games, on the other hand, appear in a specific row on iOS. Games are hosted on the platforms’ individual app stores rather than on Netflix’s infrastructure, although they can only be played by Netflix subscribers. The games will urge users to authenticate with their Netflix account credentials after installation to get started.
Netflix Developing Gaming Service
Netflix has been developing its gaming service since late last year, when it announced its inaugural catalogue, which included a few “Stranger Things”-themed games as well as other casual games. Since then, it has swiftly grown its game library to include puzzle games, racing games, open world strategy games, and more genres. Netflix does not develop the games directly. Instead, partners such as Frosty Pop, Rogue Games, and BonusXP provide them. They occasionally leverage older IPs licenced from larger companies, such as Gameloft. Netflix has launched a dozen titles so far, but it has yet to reap the benefits of its acquisition of Night School Studios, which is best known for games like Oxenfree.
During its recent fourth-quarter results call, Netflix revealed to investors that these initial game releases are more about setting up Netflix to better understand what consumers want from the new service. “It’s quite thrilling to get to this point because we’ve basically been constructing the plumbing and all the technological infrastructure simply to get to the point where we can accomplish this,” he said. During the call, Netflix’s COO and Product Manager Greg Peters were present.
“Now we’re actually learning what the discovery patterns are, what the engagement patterns are, how they’re performing, and what our users want from the games on the service from all of those games?” The company has yet to provide specifics on how well its games are performing, stating only that it has a “rising number” of daily and monthly active players on its game titles. “I think you’ll see some of that happen over the next year or two,” Netflix said, hinting that it’s open to licensing major gaming IPs that people would recognize in the future.
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